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How To Create A Viral PR Campaign
PR is desired for many reasons, but most of all, for credibility. However, on the visibility and exposure front, a standard PR campaign doesn’t always get the buzz that it deserves. Online publications are saturated, other businesses and personal brands are running their own PR campaigns, and trying to stand out amongst the noise can make a significant PR investment feel like it’s barely generating enough clicks or interests to provide an ROI.
Sabrina Stocker, the cofounder of Two Comma PR used her creativity of storytelling and behavioral economics to create a viral campaign for her co-founded company, Shopping Slot. Shopping Slot centralizes the available online delivery slots to one main location, making it easier than ever to find companies that can actually deliver in the window you want. (...)
Emotional Intelligence: The key to building an authentic and unforgettable personal brand
At the core of a strong personal brand is self-awareness, the ability to understand your emotions, motivations, and values. When you have clarity about your purpose and vision, it resonates with your audience.
They can sense the authenticity behind your message. By aligning your actions with your strengths and values, you create a brand that is both consistent and trustworthy, avoiding the pitfalls of insincerity or confusion.
Empathy is a game-changer in personal branding. By stepping into the shoes of your audience, you gain insights into their struggles, aspirations, and needs. This understanding allows you to craft messages, products, or services that not only address their concerns but also touch them on a deeper emotional level.
Empathy ensures your audience remembers not just what you said or did but how you made them feel—leaving a lasting impression.
DISCOVER WHAT GOES INTO CREATING A VIRAL PR CAMPAIGN SHARED BY SABRINA STOCKER
Businesses use PR campaigns to establish brand identity, garner interest from consumers, and increase sales. The money invested in these campaigns should help enterprises reach larger audiences, grow, and make more profit through additional sales. Unfortunately, it doesn’t always work out that way. If a campaign doesn’t go viral, businesses don’t get the desired ROI.
One woman, Sabrina Stocker, knows what it takes to create a viral PR campaign that gets the attention it deserves. As the founder of Two Comma PR, Stocker used her expertise in the field, along with her knack for storytelling, to create a campaign for Shopping Slot, another company co-founded by Stocker. The idea behind Shopping Slot was to provide a platform that allowed consumers to see which companies could deliver products within their desired timeframe.
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